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My Approach

Your Life as A System

Studies show that sustainable wellbeing comes from putting our attention on each of the systems that work together to give us a sense of purpose and fulfillment.

Dr. Tal Ben-Shahar, a leader in happiness studies, has identified five essential elements that affect wellbeing: spiritual, physical, intellectual, rational, and emotional. By putting our attention on each of these areas of our lives, we are able to clear a path for growth and fulfillment.

As a systems engineer, I designed and managed complex systems, determining how separate components could be optimized to work with others to achieve maximum results. I apply the same approach to coaching. With intentional work and thoughtful design, my approach helps you optimize the systems at play in your own life so they operate fluidly and support your overall wellbeing.

Our work begins with an assessment of your signature strengths and sense of wellbeing, from your professional skills to your physical and emotional health. Using this profile as our framework, we work together to design a wellbeing system to leverage your strengths and optimize your greatest assets. We’ll also address barriers and their underlying causes, and develop those areas you wish to improve and refine.

Allison Li taking notes

Growth By Design

Step 1

Create Your
Dynamic Wellbeing Profile

Step 2

Amplify Your

Dynamic Wellbeing Strengths

Step 3

Accelerate Your
Dynamic Wellbeing Growth

Step 4

Design Your Work

Master Your Space

Allison Li with embellishment

Who I Work With

I work with a broad range of clients, from experienced executives to fresh graduates, small teams to tech giants, and individuals simply seeking to live their life to the fullest. Our work focuses on creating clarity and designing an individualized strategy for ongoing inspiration, joy and engagement with life.

I use my professional training and key assessment tools, including the Myers-Briggs Type Indicator (MBTI), the Gallup StrengthFinder, and the Energy Leadership Index (ELI), to help identify what achievable, sustainable happiness, success, and wellbeing look like for you.

Past and Present Clients Experienced Transformation in:

productivity and effectiveness

Increased sense of
generosity and creativity

Increased experience
of calm and peace

Greater fulfillment
in close relationships

Greater agility in
addressing stress and adversity

Greater awareness of
presence and sense of self

Elimination of
undesirable habits

Cultivation of
self-nourishing behavior



Allison is a thoughtful, intuitive leader who knows how to get you to where you need to go. She will help you become a better leader in your personal and professional life. She offers simple, yet practical advice with tools to help you grow. Stop pretending like you have it all together and schedule time with Allison, it will be the best investment you can make!

Non-Profit Leader, Jack G.

As a coach myself and have worked with Allison, I know that she is the real deal when it comes to moving forward for results. She helps clients to discover the root cause of struggles to have that “aha” moment they'be been seeking for.  With many coaching skills, tools and compassionate leaning in and listening, she sets the stage for each client to open up and explore their barriers to success. I strongly recommend her as a coach as she is the person that helps people to get to a better place in life.

Leadership Coach, Chris H.

Allison is a trusted adviser and coach. She compassionately listens and understands both the logical and emotional sides of people. I made tremendous professional progress the way I wanted and cannot imagine being where I am without working with her. Trust her expertise and do not hesitate to ask for her coaching and mentoring for your next-level professional development!

Data Science Manager, Patrick M.

Weight, diet and lifestyle have always been a struggle for me and the past two months with Allison was a miracle: she so beautifully has helped me unpacked information, ideas, and thoughts that do not serve me, and finding what works for me became so effortless. I didn’t know I could enjoy life the way I’m experiencing now and cannot thank her coaching enough. It is the best self-care investment I have made for myself, and I think will help you too!

Writer and Editor, Nina J.

Throughout our sessions, Allison used well-structured tools to help me recognize and identify areas in my professional and personal life that had been overlooked. We established specific and realistic goals to improve in these areas and my life and career have since been much more meaningful and rewarding. I would encourage anyone who would like a gentle, effective, and encouraging coach to seek out Allison.

Data Analytics Manager, Grace K.

Allison is conscientious, methodical, practical, and encouraging. She helped me to gain clarity of what has been going on in my professional and personal life, set up meaningful goals, and structure my time and resources the best way possible to achieve these goals while feeling motivated and yet peaceful. I’m now at a good pace, enjoy big and small things in everyday life, feel fulfilled, and think that's exactly how a wonderful coach transforms lives.

Tech Industry Manager, Amanda K.

As an engineer, I have greatly enjoyed how Allison seamlessly applies Myers-Briggs Types theory, researched-backed coaching tools, and positive psychology in coaching. Now not only I have made personal progress I have also learned so much in areas I didn't have much exposure to. This is absolutely intellectually enlightening. I recommend Allison if you enjoy working with facts and logic.

Software Development Engineer, Jenny W.

Allison’s education and experiences are outstanding. What I particularly like working with her is the client-centric focus. I was carefully listened to and provided a well-supported space to sort thoughts and make important decisions. I have gained so much clarity and determination that helped me through difficult chapters. Allison helps me find my strength, which will have a life-long impact.

Healthcare Professional, Kim A.

Allison provided the most genuine and grounded support I’ve had, and that helps me to have stayed hopeful and faithful. Inner work is hard, and Allison is the person you should trust with your most precious aspirations.

Freelance Painter, Celia G.

Allison Li sitting on a couch

Experience Greater Fulfillment

Find out how a customized wellbeing system results in greater fulfillment and success. Schedule your exploratory call.


About Allison

As a coach, I work to empower my clients to grow and strengthen positive traits that create optimal wellbeing. I am particularly passionate about partnering with leaders from the technology industry to build impactful and joyful lives through positive intervention.

I excel in the analytical work of evaluating, designing, and implementing systems that improve effectiveness and maximize returns. As an early and enthusiastic student of mathematics and engineering, I found my first professional calling in systems and human-centered design. I studied Economics, Mathematics, and Music in college, hold master’s degrees in Public Policy and Industrial Engineering, and worked in corporate and non-profit organizations with specialized knowledge in project management, health and humanitarian supply chain management, and Lean and Six Sigma principles. 

Through a decade of global experiences in legal aid, public health, disaster response, and humanitarian logistics, I became interested in how we can achieve optimal results in the field of healthcare delivery, which led me to a greater interest in applying the same systems-oriented approach to individual wellbeing. Further scholarship has allowed me to integrate my fields of study and professional experiences into a unique, interdisciplinary approach to coaching.

I am a member and Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF), and serve on the Board of Directors for ICF Greater Austin Chapter.


Allison Li headshot


Professional Certified Coach (ICF PCC)

Project Management Professional (PMP)

Myers-Briggs Type Indicator Practitioner

Energy Leadership Index Master Practitioner

Extended Training

Happiness Studies

COR.E Dynamics Wellbeing

Applied Positive Psychology

Cognitive Behavioral Therapy (CBT)

Acceptance & Commitment Therapy (ACT)

Mindfulness Based Stress Reduction (MBSR)

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